January 31, 2024

What Does Gay Apparel Mean?

When referring to clothing, gay usually means bright and colorful - a nod to LGBT culture and pride. But the term can also be used to mean “flashy” or “over-the-top,” so it's a bit of a loaded term.

In addition to its more common meanings, the word gay is a fun and ebullient adjective that can describe people who are having a good time or having a cheerful mood. In fact, in the movie Bringing Up Baby, Cary Grant's character says he "went gay" when he put on one of his wife's dressing gowns (it was a bit of a tongue-in-cheek reference, since he wasn't homosexual).

A rainbow flag or other gay-related colors and designs are often seen as gay apparel. The word can also be used to refer to flamboyant or over-the-top behavior, such as being overly confident or expressing a lot of energy.

For LGBTQIA+ people, gay clothes can be a way to show off their identities and celebrate their communities. For example, NYC-based The Phluid Project sells gender-free tees and accessories that promote empathy, equity, and compassion. Another example is Play Out, which makes silky-soft underwear and streetwear for queer, bisexual, trans, nonbinary, and allied people. The brand gives 20% of its profits to LGBTQ and BLM organizations, so you can lounge in your Play Out boxer briefs with a clear conscience.


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